Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

JMCS Articles

Exploring cyberloafing behavior in South-central Ethiopia: A close look at Madda Walabu University

February 2017

The Internet has made a significant impact on work and the personal lives of people working around the world. While access to the Internet has changed the ways work can be carried out, it has also increased the opportunities for people to cyberloaf, while under the guise of doing work. Cyberloafing is employees’ non-work related use of internet while working hours in any organization. Of late, it is a burning...

Author(s): Shafaat Hussain and Truptimayee Parida

Framing of environment in English and Tamil newspapers in India

January 2017

Media coverage of environmental issues helps the readers to understand the concepts that shape their beliefs and perspectives. Media professionals play a vital role on how the public perceives environmental issues. The media does the diverse framing of reality of environmental issues. The study aims to find how the English and Tamil newspapers in India have covered environmental issues and identify the differences among...

Author(s): Nirmala Thirumalaiah and Arul Aram

Agenda setting via gate-keeping theory in the press coverage of presidential candidates in Kenya

December 2016

The paper uses gate-keeping theory to explain how the press sets agendas. It analyzes how the press covered the presidential candidates in the Kenya’s 2013 General Election. Three newspapers are analyzed: the Nation, the Standard and the Star Newspaper. All have a country wide presence and are considered mainstream newspapers. The major aim is to cement understanding about how the press performs its duties of...

Author(s): Mwangi Michael Kamau

Gossip Girl setting fashion trends: Lebanese young viewers’ identification with media characters

November 2016

This article aims at expanding the knowledge of identification with the fashion of media characters on the series Gossip Girl (Schwartz and Savage, 2007). Since the subject has already been investigated abroad, this article helps gain an understanding of the topic in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory of Identification is adopted throughout the study. The article uses a...

Author(s): Tamara Abi-Khalil and Christy Mady

The communicativeness of incantations in the traditional Igbo society

October 2016

This paper examines the communicativeness of incantations in the traditional Igbo society. Incantations are given force by oral tradition, a practice whereby the social, political, economic and cultural heritage of the people is communicated by word of mouth from one generation to another. It was the most predominant part of communication in many parts of Africa. Prior to colonialism, the African society, including the...

Author(s): Walter Duru

The tree of life and courageous: Comparative analysis on faith-based filmmaking

October 2016

This thesis analyzes the story structure of two films, The Tree of Life (2011) and Courageous (2011), and their similarities and differences in storytelling and Christian themes. Using screenwriting scholar Robert McKee’s theories on story structure, this comparative analysis highlights the plot elements, conflicts, dialogue, and overall execution of the two films in order to identify their agreement or...

Author(s): Sean O&#;Connor, M. A. 

Attribution of government responsibility for H1N1 flu pandemic: The role of TV health news sources, self-efficacy messages, and crisis severity

September 2016

This experimental study (N=146) investigates how sources in television news (government official vs. doctor), perceptions of crisis severity (high vs. low), and perceptions of self-efficacy messages (presence vs. absence) in TV news stories about the H1N1 flu affect the public’s perception of the government responsibility for the public health crisis and their personal control for preventing contraction of the...

Author(s): Sun-A Park  and Hyunmin Lee

Information and communication technology access and use and competency level among second-cycle school teachers in Ghana

August 2016

One hundred second-cycle school teachers in Ghana (average age 38) were surveyed to explore their access to and the use of information and communication technology (ICT) tools, and their level of competence. The Global Citizenship Survey instruments were adapted to collect the data. The study adopted the descriptive research design and data was analysed using descriptive statistics and Chi square test. The findings of...

Author(s): Frederick Kwaku Sarfo, Samuel Kwame Amankwah, Philip Oti-Agyen and Issifu Yidana

Framing of climate change issues in Indian television news channels

July 2016

Climate change affects the lives and livelihood of people. Unless and until people understand the climate science, they will not be able to cope with the extreme events that are likely to occur. The media plays a major role in disseminating scientific information on climate change, and the general public becomes aware of it through the media. This research is an analysis of a six years of coverage of climate change...

Author(s): G. C. Prem Nivas, C. Arul and A. Aram

Transcendence through social media

June 2016

The emergence of social media has created a sudden shift in the dynamics of societal structure. It is no more a physical, aural and visual attribute to meet, communicate or gather at a given time and place. It is the age of online, and the social media is hogging the limelight to capture as many as ‘netizens’ to indulge and express their thoughts and ideas through social media. Keeping this broad spectrum in...

Author(s): Bandopadhyaya Suvojit

Expanding media arena, communication skills and youth participation in newspaper discourse

May 2016

In Nigeria, newspaper arena for youth participation has been expanding in the past ten years, especially with the advent of the Internet. But researchers of youth communication seem to be drawn away from traditional media to Internet-enabled media thereby paying inadequate attention to this phenomenon. And it appears that, due to this inadequate attention, a clear case of increasing inclusiveness in Nigeria’s...

Author(s): Emmanuel C. Ifeduba and Olamide Bolarinwa

Influencing factors to mobile phone adoption among urban youth in Botswana

January 2016

Drawing from the focus groups and semi-structured interviews conducted on urban youth in Botswana, this study adds to the literature of mobile phone adoption among youth in the global South. The study indicates that mobile phone adoption among youth in Botswana is predominantly influenced by factors such as the need for connectedness, cost and perceived usefulness of mobile phone handsets. Moreover,this study...

Author(s): William Lesitaokana

Sex stereotyping in advertising and effects on the self-esteem of Nigerian women

January 2016

This study examined the relationship between how sex stereotypes are presented in advertisements, and the value women attach to themselves in the society with regards to their self-esteem. Survey method was adopted for the study using questionnaires to sample 200 hundred female students of Benue State University Makurdi. Findings revealed that, like many other studies carried out in the past by scholars, advertisements...

Author(s): Achakpa-Ikyo Patience, N. and Anweh Grace

The examination of parent-adolescent communication motives, relational maintenance and intimacy in the uses of communication technologies

December 2015

Both parents and adolescents have adopted a wide range of technologies in their daily lives. Most scholars are interested in the consequences of individuals’ technology addiction and relational development while little attention is given to their family relationships through the communication of new media. Drawing from the perspectives of media uses and gratifications, this study develops an empirical model by...

Author(s): Po-Chien Chang

Propagating health insurance: A formative evaluation of broadcast media programs sponsored by National Health Insurance Scheme (NHIS) in selected Northern States

November 2015

This paper is based on a survey carried out in 2013 to assess the formative potential of broadcast programs designed to propagate the need for health insurance among citizens in six Northern States of Nigeria from 2007 to 2012. Like many insurance schemes across the world, the National Health Insurance Scheme (NHIS) envisaged contributors to pay into common pools to enable health care providers to attend to the...

Author(s): Aminu Hamajoda

Contested identities: Historical critique of dress as a communication symbol

November 2015

This article discusses the historical associations of dress as a significant symbol of communication in society. Particular attention is given to women within the African and Western contexts in relation to how dress was utilized as a conduit to relay information about the social customs and ills that were prevalent. The phenomenon of dress is a significant symbol of communication that can serve as a window into...

Author(s): Precious Tafadzwa Chingono

Journalists’ perception of the communicativeness of selected Nigerian hip-hop contemporary songs: A Port Harcourt City survey

October 2015

This study sought to ascertain the communicativeness of some top Nigerian hip-hop songs, as perceived by journalists practicing in Port Harcourt, bearing in mind the fact that music is a form of expressive communication. The study design was predominantly survey. Out of a population of 420, a sample size of 197 was drawn at a confidence level of 95% and a confidence interval of 5 using the sample size calculator. The...

Author(s): Godwin B. Okon and Florence N. Okon

Correlations between cultural orientations and successful aging of Filipino elders

September 2015

Through the years, the topic of aging has been investigated in relation to the elders’ place in cultural traditions, the roles they played in managing the family, their functions in the community, the challenges they faced as a result of their physical and psychological changes, and their well-being as they aged. Although there still seems to be a deficit in research about elders, considering their growing...

Author(s): Carmencita Del Villar

Effects of Indian movies related to Kashmir issue on Pakistani youths

August 2015

This has been observed that due to many reasons, Indian movies are very popular in general public of Pakistan and particularly in young generation. This study focuses on the effects of Indian movies on Pakistani youths with special reference to Kashmir issue. Kashmir issue is a core issue between two neighbor countries - India and Pakistan. After the brief introduction and background of the issue, this is analyzed that...

Author(s): Ahsan Akhtar Naz and Talal Mustahsan Raza

The use of social media technology in universities: A case of Solusi University, Zimbabwe

July 2015

The twenty first century has witnessed a swift development in the production and usage of the Social Media Technology. Universities and other tertiary institutions have eagerly welcomed this development. However, a number of educationalists and material developers have foreseen the dangers of undue reliance and misuse of technology by these university students. This research wants to find out how productive do Solusi...

Author(s): Christina Dlamini, Fanuel Ncube and Stella Muchemwa

Is That Real? Understanding Astronomical Images

July 2015

This study examined what is believed to be “real” in images and how people – particularly non-experts – respond to and understand information that astronomical images attempt to convey. A convenience sample of 1,956 responded to an online survey created for this research. Results indicated that belief in the veracity of astronomical images is normally distributed, with males somewhat more...

Author(s): Lisa F. Smith, Kimberly K. Arcand, Jeffrey K. Smith, Randall K. Smith and Jay Bookbinder

Undergraduate students use of mobile phones: Exploring use of advanced technological aids for educational purpose

April 2015

As India has the world’s second largest mobile phone user base (over 893.3 million users, May 2011) and Wireless communication has emerged as one of the fastest diffusing media on the planet, fuelling an emergent ‘mobile youth culture’, it will be interesting to explore the attitude of undergraduate students towards the use of mobile phones for educational purposes. We all know that mobile phones...

Author(s): Ishita Halder, Santoshi Halder and Abhijit Guha

Analysis of an interpersonal conflict: The office fictitious or non fictitious conflict and ending

April 2015

The Office was analyzed to determine if television shows portrayed believable conflicts and resolutions in real life. One episode was analyzed, “Dinner Party,” and important interpersonal relationship problems were documented for evidence that correlated with the research previously founded. The episode was watched multiple times and patterns inside of the research were corresponded with what occurred in the...

Author(s): Ryan Christopher Morton

Interactivity and cyber democracy: The case of Zimbabwe’s online newspapers

April 2015

This paper discusses the potential for promoting cyber-democracy through interactivity on news websites. The paper views interactivity and cyber-democracy on the online arena as central to free expression. The paper argues that the Internet is endowed with possibilities to promote the threefold ideal for public deliberations, that is, a conducive virtual environment for interactivity, cyber-democracy and a broadened...

Author(s): Joanah Gadzikwa

Reinterpreting some key concepts in Barthes’ theory

March 2015

The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes’s theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the...

Author(s): Sui Yan and Fan Ming

Communication without content? On how theory of communication can have its horizons broadened by Whitehead's thinking

March 2015

According  to  Whitehead,  the  things  of  world  are  at  the  same  time  strange  and provoking. We do not perceive them, but rather prehend them; they occupy us before we occupy them. The prehension happens at first as affection and only afterwards as cognition. Therefore, its approach is before anything else aesthetic, not ethical. Even so, beauty...

Author(s): Marcondes Filho Ciro

Celebrity and health promotion: How media can play an active role in cancer prevention and early detection

March 2015

It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact of a celebrity’s cancer news on Brazilian society. Our hypothesis is that news about celebrities with cancer attracts much public attention, but the media squander the chance to educate, inform and enlighten the public about this disease. We studied the...

Author(s): Priscila Biancovilli, Gabriel de Oliveira Cardoso Machado and Claudia Jurberg

Mediatizing security operations: An ethical and professional assessment of Media coverage of insecurity in Kenya

February 2015

This study sought to establish the adherence to professional and ethical principles of reporting insecurity matters by journalists in Kenya. Kenya has continuously grappled with national security issues since the 1998 US embassy bomb attack. Terrorist attacks have become a frequent and major cause of insecurity. This has been aggravated by the frequent sectarian, religious and ethnic violence in various parts of the...

Author(s): Kibet Amos

Model of communicative competence formation

February 2015

In recent years, in line with the communicative and especially cognitive-communicative approaches in native and foreign methodology, the problem of forming the abilities of communicative competence "as the main component of the professional qualifications competency of the modern specialist" is being actively developed.  At the same time, monitoring the process of teaching FL in educational establishments...

Author(s): Bissenbayeva Zhanat,  Ubniyazova Shyryn and Saktaganov Balabek

Emergence of discursive voices and simulation of polyphony: The identity of science in a Brazilian magazine

January 2015

The aim of this paper is to analyze the construction of identity of science in a Brazilian magazine that covers science. We take identity as a discursive construction and use theories of Discourse Analysis and polyphony of Bakhtin to unfold which discursive voices are present in the magazine’s discourse. Our analysis is divided in three stages: 1) localization of speakers and enunciators, 2) description of...

Author(s): Natália Martins Flores and Ada Cristina Machado Silveira

Non-verbal immediacy’s role in student learning

January 2015

Clear and effective communication is essential. Nonverbal communication specifically has a vital role in communication. There is inconsistent data on the effect of nonverbal communication used by instructors and the impact on student learning within the higher education environment. This research study sought to find distinct correlations between instructors’ nonverbal communication and student learning. Based on...

Author(s): Dustin York

Application of ICTs in family planning and birth control in Awka-South L.G.A, Anambra State, Nigeria

December 2014

The power of information and communication technology in information dissemination cannot be overemphasized. ICTs are the new technologies that have significantly changed today’s landscape by being a driving force that stimulates developmental change in digital age. This great transformation has served as a tool for information dissemination in the world and has carried information on family planning and birth...

Author(s): Uchenna Patricia Ekwugha and Allen Nnanwuba Adum

Media preferences and perceptions: The case of Bahir Dar University instructors

December 2014

The main intent of this study is to empirically examine media preferences and perceptions of instructors at Bahir Dar University (BDU) in selected faculties, colleges and school. The survey method of research was employed to conduct the study, and questionnaire was used as a data collection tool. Proportionate stratified random sampling technique was used for the selection of instructors. The findings reveal that Bahir...

Author(s): Biset Ayalew Nigatu

Access and comprehension of information by profound deaf youngsters in Brazil

November 2014

The deaf community is less well informed compared to hearing groups and this communication difficulty hampers not only the acquisition of accurate general information but also puts the deaf community at a health risk. When profound deaf students were asked about their sources of information, a younger group mentioned friends and family, and an older group answered newspapers, television, and internet as their first...

Author(s): R.C.N. Almeida, R.S. Schiaffino, V.M. Rumjanek

Interactivity in Saudi online journalism

November 2014

The research aims to investigate the interactivity of four Saudi Online Journals. Two of these online journals were the Riyadh and Okaz Online Journals, which are also found in the printed versions. However, the other two journals used in this research paper are the Alweeam and Sabq Journals, which do not have print versions, and are only published online. The data were collected based on an analysis of the existing...

Author(s): Nasser N. Alotaibi

The effect of system generated cues on users’ perceptions of organizational trustworthiness, competence and goodwill

October 2014

This study examines how inherent social media system cues may affect perceptions of an organization’s credibility during crisis. Due to their bi-directional nature, social media platforms generate system cues, such as user comments on Facebook and number of followers on Twitter. Thus, even if organizational messages are informative and articulate, they may be scrutinized or perceived as less credible due to system...

Author(s): Leah M. Omilion-Hodges and Monica Rodriguez

Correlations among attitudes about aging, willingness to communicate, communication satisfaction, and self-esteem of Filipino elders

September 2014

  With the aim of understanding how Filipino elders function in the communication context, this study sought to determine their attitude about aging, willingness to communicate, and communication satisfaction, and how these variables correlated with their self-esteem. Eight hundred and one willing and able elders from different sectors of society were included in the study.  Mixed methods such as survey,...

Author(s): Carmencita P. Del Villar

An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013

August 2014

  This article seeks to examine the use patterns of Facebook by Midlands State University (MSU) students as a communication tool from 2012 to 2013. It focuses on MSU students in Zimbabwe focusing on how social media networks such as Facebook can be used by university students to communicate academic, social and political issues in their day to day lives. Again, this will reflect on the efficiency and cultural...

Author(s): Caven Masuku and Painos Moyo

Audience westernisation as a threat to the indigenization model of media broadcast in Nigeria

August 2014

  Based on semi-structure interviews and secondary data, this paper examines the westernization of audiences - among other phenomena - as a serious challenge to the indigenization paradigm in Nigeria in particular and Africa as a whole. It pragmatically argues that this westernization of local audiences theoretically implies the shaping of media output (programming) according to audience interest which,...

Author(s): Endong Floribert Patrick

Evolution on the front page visuals in The Tribune during 2001 & 2011

July 2014

The front page of a newspaper is very important for every newspaper, my study examines the evolution on the front page visuals of The Tribune in the year 2001 and 2011. Being one of the oldest newspaper of India, it was founded on 2 February 1881, in Lahore, Pakistan but after the partition in 15th August 1947 it was shifted to Punjab, India. During the study period one major change found, was the size of the newspaper...

Author(s): Pradeep Tewari

The quality of nutrition research reporting by leading daily newspapers in India

June 2014

Background: Newspapers are an important form of Mass media which plays significant role in health promotion, and is crucial for social development. Studies revealed that newspaper reports lacked consistency in presenting nutrition research results to the readers. A study was conducted with a hypothesis “Newspapers often highlight nutrition research findings disproportionately in order to draw reader’s...

Author(s): Mekam Maheshwar, SubbaRao M Gavaravarapu, Venkaiah M, Raghunatha Rao D

Media systems beyond national boundaries: Towards a new paradigm?

June 2014

In recent decades, media systems went through deep transformations, due to social phenomena such as globalization and digitalization; thus, they are to rewrite their boundaries, closely related as those of national states in which media operate. Since the Four theories of the press, studies on communication systems assumed the nation as a privileged frame for the analysis of the relationship between media, political and...

Author(s): Paolo Carelli

Reporting terrorism among Kenyan media: Should journalists be cautious?

May 2014

The study examined how journalists report terrorism and why they should be cautious in their reports in Kenya. The actions in which the media can take in covering terror attacks were also discussed and literature from selected books, journals, magazine, the internet and the press were used. We predicted that terrorism drive in the media by staging dramatic events which tend to attract large audience and in turn the...

Author(s): Abraham K. Kisang

Freedom of expression from Islamic perspective

May 2014

Islam gives everyone right to exercise freedom of expression, as long as he does not intrude upon the freedom and dignity of other people. There is no place for the propagation of evil and wickedness in Islam. It does not grant anybody the right to use abusive or offensive language in the name of criticism and freedom of speech. Indeed, Islam grants everyone the right to have his own opinion within the boundaries of...

Author(s): Ali Muhammad Bhat

‘‘Cutting off the shackles of bondage: Freedom, redemption and the movement back to Africa in Haile Gerima’s Sankofa’’

April 2014

Haile Gerima’s Sankofa (1993) provided a good example for the study of Public History in film that is, the study of how history is presented and recreated for public consumption. In Sankofa, the running thread is the direction that the film provides for a grasp of the past in order to live with confidence in the present and plan for the future. Gerima, originally from Ethiopia, chronicles the Middle Passage and...

Author(s): Samba Diop

Media and women image: A Feminist discourse

March 2014

Female bodies have been exposed to a maximum possible extent through print and visual media globally. The physical impression of women body has been used to sell several consumer products, viz., food to floors, from creams to cars, from perfume to popcorn. The standards of beauty being imposed on women by external sources are much debated and complicated process and need to be understood within the age old...

Author(s): Sumita Sarkar 

Challenges of Communication Strategies for Sustainable National Development in Nigeria

March 2014

This paper identifies some of the challenges facing communication strategies in sustaining national development. It reviews issues surrounding communication strategies and supported the findings empirically with a view to understanding possible barriers to development using communication strategies. Using convenient sampling technique, 50 respondents from Nigerian Ministry of information and National planning were...

Author(s): Ojenike B, Adedokun SO, Odunsi AO and Ojenike JO

Blogging Chinese new masculinities: An analysis of a Chinese A-list personal blog

February 2014

The discourse of Chinese new men and masculinities in the social media sphere has become visible in the past ten odd years but has largely remained unexplored. The analysis reported in this article presents a case of masculine performances in Chinese personal blogs. The data were collected from Acosta's blogsite and blog entries published between March and June 2006. Acosta's blog was the third most visited blog...

Author(s): Jianxin Liu

College students’ success in reading as a function of their preparatory school achievements

February 2014

The purpose of the study was to examine first year college students’ success in reading as a function of their academic achievement in preparatory schools. To this end, data were collected from 138 year first students taking communicative English skills. Then, both descriptive and inferential statistics were employed to analyze the data. The results revealed that all of the variables were found to be correlates of...

Author(s): Bekele Birhanie Aregu

The role of mass media campaigns in preventing unintended pregnancy

January 2014

This short paper discusses the potential of advertising campaigns to reduce rates of unintended pregnancy in the United States.  The author did a review research indicating that past campaigns encouraging contraceptive use have affected the behavior of some members of their target populations, and  presented simulation results suggesting that a publicly funded, nationwide campaign has the potential to reduce...

Author(s): Adam Thomas

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