Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

JMCS Articles

Interacting through food - food discourse as politeness

August 2011

  The paper is an attempt to study the links between eating and politeness and to show that politeness spans other social practices or instances of non-verbal behaviour, such as food and eating. The paper aims to view how food structures relationships and mediates social interactions and explores different ways in which food and eating fit the concepts of the politeness theory (Brown and Levinson, 1987)....

Author(s): Irina Perianova

The image as a source of sociological knowledge: Performativity, flaneurie and the narrativization of self

August 2011

  Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural...

Author(s): João Valente Aguiar

Correlations between children's television advertising exposure and their food preference

August 2011

  Exposure to television (TV) programs can influence children not only cognitively but also behaviourally. Most researches have focused on the extent to which children are persuaded by advertisements. Studies on the impact of advertisement on children’s behaviour indicate that TV plays an important role in the selection of the advertised products by children. Furthermore, TV advertisement can create...

Author(s):   Mohammad Reza Nazari⊃,⊃, Md Salleh Bin Hj Hassan⊃,⊃, Saadat Parhizkar and Musa Bin Abu Hassan

The implementation of information and communication technologies at secondary vocational schools

August 2011

  The article was focused on the implementation and evaluation of interactive boards at a selected secondary school in Slovakia. The aim of the survey was to highlight the implementation of interactive boards during educational process, to identify advantages and disadvantages of interactive boards according to the pupils’ opinions and to point on the pupils’ interest on interactive boards as a...

Author(s): Jozef Kadnár  and Katarína Tináková

Tricks of the Trade: How to think about your research while you are doing It by Howard S. Becker

July 2011

Author(s): Anteneh Mekuria Tesfaye

Life in the shadow of show” or “the end of situationist society

July 2011

Author(s): Hüseyin KÖSE

International communication at the crossroads

July 2011

  Theories have their own history and reflected the concerns of the time in which they were developed. This unit examines some theories that offer ways of approaching the subject of international communication and assesses how useful their explanations are, in terms of an understanding of the process involved. Both Marxists and world-system theorists stress the importance of rise, of the global dominance of a...

Author(s): Banerjee Debanjan

Analysis of social networking sites: A study on effective communication strategy in developing brand communication

July 2011

  Internet is the emerging information technology with the credibility of immediacy and fastness, thus, it brings globalization in every aspects of communication. Communication through internet is more specified, with effective interactive strategy among its users. In recent days, internet advertising has taken new forms which have more advantages over the traditional mediums like print media, television and...

Author(s): P. Sri Jothi, M. Neelamalar and R. Shakthi Prasad

An examination of the situational crisis communication theory through the general motors bankruptcy

June 2011

  The following study analyzes the crisis communication strategy selection of general motors (GM) through the company’s filing for chapter 11. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategy selections. The study found GM followed the guidelines outlined by the SCCT model in successfully...

Author(s): Skye Chance Cooley and Asya Besova Cooley

Racism and sexism in the gaming world: Reinforcing or changing stereotypes in computer games?

June 2011

  Advertising images reflect and shape peoples' perceptions about race and gender issues. We examined two issues surrounding how race and gender are represented in computer game print advertising. First, does imagery in computer game advertisements reinforce race and gender stereotypes? Secondly, how has stereotyping in computer game imagery changed over the last two decades? We conducted both quantitative...

Author(s): B. Mitchell Peck, Paul R. Ketchum and David G. Embrick

Technology and gender equity: Rural and urban students’ attitudes towards information and communication technology

June 2011

  This study explored the attitudes of 324 male and female students from two urban and rural Senior High Schools in Ghana towards information and communication technology (ICT). Their average age was 18.3 with SD of 1.4. A six point Likert–type scale questionnaire was constructed to measure the participants’ attitudes towards: 1) ICT for accelerated development (ICT4AD) policy in Ghana, 2)...

Author(s): Frederick Kwaku Sarfo, Alex Marmah Amartei, Kobina Impraim Adentwi and Charles Brefo

‘Interactivity’ and advertising communication

May 2011

  The notion of ‘interactive’ advertising is used in the advertising industry to increase attraction to ‘new’ types of media and means of transmitting advertising messages. The paper inquires whether ‘interactive’ advertising is as new and effective as it is depicted by advertising academicians and practitioners. The article brings into question the term...

Author(s): Gulnara Z. Karimova

The character of female gender imagery and culture memory in disciplinary fetish internet sites and voluntaristic associations

May 2011

  Gender is an ongoing performance, one in which scripts change over time, and one where plot twists, requiring each person to exhibit theatrical talent, spontaneously contrived or calculated from 'second nature' yet the female gender role stereotypes which focus on submission are of late subject to disdain. A four year qualitative research project explored three related contexts where females are...

Author(s): G. V. Loewen

Enhanced multi-radio AODV in hybrid wireless mesh networks

May 2011

  Wireless mesh networks (WMNs) have became the focus of many researchers as a promising technology for a broad range of applications due to their self-organizing, self-configuring and self-healing capability, in addition to their low equipments and deployment cost. WMNs are not mobile ad hoc networks (MANETs); instead they can be considered as a superset of traditional mobile ad hoc networks (MANETS). WMNs may...

Author(s): Hatem M. Hamad and Maaly A. Hassan

Mass media as correlates of children’s behavioural problems in Kwara State, Nigeria

May 2011

  In the last 70 years, mass media such as radio, motion pictures, recorded music and television have become important agents of socialization. Television in particular is a critical force in the socialization of children. Many parents in essence allow the television set to become a child’s favourite “playmate”. It is generally agreed that children are exposed to a great deal of violence in...

Author(s): K. K. Kadiri and A. Y. Muhammed

Telling a story

April 2011

  The genre of storytelling in the form of case studies is an effective way of teaching and learning. Contemporary research on the case method is absent in the academic discipline of communication. This issue needs to be addressed and research on the effectiveness of the case method needs to be done in the academic area of communication. This paper discusses the reasons behind the popularity of the case study...

Author(s): Nirupama Akella

A comparative analysis of nutrition science coverage by popular Indian daily newspapers

April 2011

  This study assesses the coverage of nutrition related topics by leading English and Telugu language newspapers in India for six months and comparatively analyzes number of articles, visuals and priority in space allocation. Nutrition reports were classified into 16 sub-topics based on the commonness of their content including natural foods, obesity, fruits and vegetables, animal food and...

Author(s): Mekam Maheshwar and Raghunatha D. Rao

The influence of facebook usage on the academic performance and the quality of life of college students

April 2011

  This research study examines the impact of facebook usage on the academic performance and the quality of life of college students. With the advent of the internet, more denizens are spending time on social networks as a way to expand both their personal and business relationships. We used structural equation modeling to evaluate the hypotheses. Findings indicate that the dispositional factors may influence...

Author(s): Faycal Kabre and Ulysses J. Brown

Men, women and T.V. Ads: The representation of men and women in the advertisements of Pakistani electronic media

April 2011

  Advertising is today an inescapable part of people’s social settings. As such it is not surprising that the medium seeks to define women in relation to men, whilst the men are defined in relation to their work, their creativity or their play. Media images have circumscribed woman's body, mind and soul to serve male goals. The commercialization of media has been largely responsible for stereotyping...

Author(s): Shahzad Ali and Deeba Shahwar

Plot ingredients in the development theatre

March 2011

  As the development play gains greater acceptability in the theatre circles with the works of artists like Augusto Boal, Paulo Friere, Zakes Mda and Oga Steve Abah, the need for an effectively contrived plot remains a necessity in the play creation process. Plot is the foremost element in playwrighting, and therefore a good play depends on how effectively the plot has been crafted. Ingredients of the plot such...

Author(s): Ubong Ndah S.

Commons thinking, ecological intelligence and the ethical and moral framework of Ubuntu: An imperative for sustainable development

March 2011

  This paper explores connections among the concepts of commons, ecological intelligence, and the sub-Saharan Africa moral and ethical framework of Ubuntuand their relevance for sustainable development. The ethical and moral framework of Ubuntu is presented as a cultural commons that speaks to values relevant for sustainability. Ubuntu is an ethical and moral framework to transition to...

Author(s): Overson Shumba

Farmers’ perception of agricultural advertisements in Nigerian newspapers in Ibadan municipality, Oyo State, Nigeria

March 2011

  Evidently, the agricultural sector is attracting numerous investors who are learned but have little or no technical knowledge of agricultural production. Potentials of agricultural production are yet to be explored in print media to disseminate agricultural information in order to promote success of agriculture as an enterprise. The study therefore investigated readership of agricultural advertisements in...

Author(s): J. O. Oladeji

Challenges and benefits of using scientific calculators in the teaching and learning of Mathematics in secondary school education

March 2011

  Educational technology is recognized as an essential component of the instructional process. In particular, scientific calculator has emerged as a useful tool for teaching and learning of Mathematics in Kenya. From the year 2002, the Kenya Ministry of Education approved the use of scientific calculators in the Kenya Certificate of Secondary Education (KCSE) examination, in addition to their use in the...

Author(s): Jairus P. Ochanda and Francis C. Indoshi

The media’s and health scientists’ perceptions of strategies and priorities for nurturing positive scientist-media interaction for communicating health research in Uganda

March 2011

  The mass media plays a central role in provision of health information to the public. We sought to investigate factors that influence the scientist-media interaction in communicating health research in Uganda. During four training workshops conducted with 80 scientists and 24 journalists, participants were requested to indicate contextual factors and personal barriers and solutions for successful...

Author(s): Dan K. Kaye, Jennifer Bakyawa, Nelson Kakande and Nelson Sewankambo

The American mother: A feminist analysis of the Kleenex® “Get-Mommed” campaign

March 2011

  Winter of 2009 proved a lucrative season for cold and flu marketers. Little was known regarding the H1N1 flu virus, and news outlets warned consumers of lackluster guards against germs. Many businesses began to capitalize on this fear. Williams (2011) explained how hand sanitizers and disinfectant products raised 54% during this time. One such example is a commercial that ran on American television during the...

Author(s): L. Meghan Peirce

Newspaper reportage and its effect towards promoting agricultural development in Nigeria

February 2011

  This study examined the coverage of agriculture between January and December (2007) in the Nigerian press. The method adopted was content analysis and 288 issues of 3 selected newspapers were analyzed; Guardian, Tribune and Punch. 5 research questions were raised and adequately substantiated on newspapers coverage of agricultural programs and development in Nigeria. The findings of the study however, revealed...

Author(s): Okorie, Nelson and Oyedepo, Tunji

The global and local influences in the portrayal of women’s roles: Content analysis of women’s magazines in China

February 2011

  This paper analyses the impact of the global and local forces in the portrayal of women’s roles in women’s magazine in China by examining the content of women’s magazines. Particular reference is given to the editorial content of both local and international magazines as the process of globalization influences magazines in China, and this influence has been traced in the changing depiction...

Author(s): Yang Feng and Kavita Karan

Exploring the spiral of silence in the virtual world: lndividuals' willingness to express personal opinions in online versus offline settings

February 2011

  This study extends the understanding of the spiral of silence theory by taking into account the impact of new media on virtual behavior motivation. It explores individuals' willingness to express opinions online and offline and tests how the constructs proposed by the spiral of silence theory work in each setting. Results of a survey (N=503) suggests that when the likelihood of speaking out online...

Author(s): Xudong Liu and Shahira Fahmy

“I am not your fan”: The role of projection and identification processes in the depreciation of public sports figures

February 2011

  The image of sports figures has become an important issue for media and communication research. Nevertheless, even if several studies in the literature focus on the idea of stardom in sports, most of them concern athletes who are well-appreciated by their fans. Rare are the studies dealing with sports figures who are depreciated. This research demonstrates the strong influence of fans' ideal self-images...

Author(s): Robin Recours, Athanasios Pappous, Pierre Dantin and Jean Griffet

A clash of journalism and ownership: CNN’s movie coverage

February 2011

  The purpose of this study was to examine whether media conglomerates use their own media outlets to promote their media products. Specifically, CNN's coverage of movies was content analyzed to see differences based on the ownership. The findings suggest that CNN, a subsidiary of Time Warner, showed favoritism toward their parent company's movies. While CNN increased the amount of coverage of Time...

Author(s): Jaemin Jung and Hoyeon Kim

"Sexual representations in gossip girl and one tree hill: A textual analysis"

January 2011

  This study explores the construction of adolescent sexuality through a textual analysis of two popular teen television programs broadcast on the CW, “One Tree Hill and Gossip Girl”. A comparative textual analysis suggests that the older program, “One Tree Hill” (first broadcast in 2003) contains fewer portrayals of high-risk sexual activity than the CW’s newer teen program,...

Author(s): L. Meghan Peirce

Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity

January 2011

  Motivation for communication, interaction involvement, and channel affinity were examined to assess their influence on channel choice. Participants (N = 230) completed a self-report survey that assessed their main reasons for using interpersonal communication. In addition, participants identified frequency of use, level of interaction involvement, and channel affinity for face-to-face, phone, email, and text...

Author(s): Shaojing Sun, Gwen Hullman and Ying Wang

Where’s the fruit? Temporal changes in children’s television advertisements for “fruit containing” foods

January 2011

  This study compared the nutritive qualities of “fruit-containing” foods advertised during children’s television programs in the United States over a 15-year period to determine whether recent advertisements reflect the intent of the Children’s Food and Beverage Advertising Initiative, to reduce advertising of unhealthy foods and the Children’s Advertising Review Unit (CARU)...

Author(s): Rebecca Heller, Virginia Quick and Carol Byrd-Bredbenner

Actions speak louder than words: Non-verbal mis/communication

January 2011

  Effective inter-cultural interaction relies heavily upon non-verbal communication. Para/non- linguistic means constitute non-verbal communication. A seminal contribution of Ferdinand de Saussure, the Father of modern linguistics, was the analysis of the word as a verbal sign having two sides; an acoustic image or a sound pattern (signifier) and a concept or meaning (signified). He highlighted the...

Author(s): Charul Jain and Madhurita Choudhary

Perceived influence of negative and positive video game

December 2010

  This study seeks to examine the perceived effects between self and others in terms of both positive and negative video game. One hundred and sixty-four participants participated in the study and filled out questionnaires. Following assumptions of the third-person effect, the results showed that participants perceived others as more vulnerable to the negative effects of video games. Social distance also has...

Author(s): Shu-Fang Lin

The local content industry and cultural identity in Malaysia

December 2010

  The expeditious growth of the local media industry is a catalyst to the escalation of the local content industry. The content industry does not merely create and publish content in the forms of information, entertainment and education programmes, but is construed as an industry of culture that disseminates society values, lifestyles and norms to its target audience. In the globalisation process, the growing...

Author(s): Samsudin A. Rahim and Latiffah Pawanteh

Imparting intercultural business communication competencies in a business school: A new perspective

November 2010

  Teaching intercultural business communication gives a conceptual delusion of putting socio-cultural studies, communication and business in a hybrid subject which culminates into an intellectual confusion in the students. For a communication instructor, it becomes a challenge to take up the right perspective for teaching this subject and coin different pedagogy, prepare relevant course material and design an...

Author(s): Apoorva Bharadwaj

Audience perception of portrayals of women in Nigerian home video films

November 2010

  This study investigates how Nigerians, particularly women, interpret the meanings of the representations of women in Nigerian films. It aims at understanding how Nigerian audience interpret the meanings of the images of women in Nigerian films, with a focus on investigating whether or not there is a marked difference in the ways different individuals and groups interpret the representations. To achieve the...

Author(s): Adesina Lukuman Azeez

Experiencing creative self-efficacy: A case study approach to understand creativity in blogging

October 2010

  In the sixty years of the modern study of creativity, numerous approaches have been used to examine motivation in the light of being creative. One of these approaches, creative self-efficacy, has expanded from just three papers twenty years ago to a vibrant subfield of creativity research. However, many studies do not differentiate between self-efficacy for creative thinking and self-efficacy for creative...

Author(s): Daniel H. Abbott

Political communication and participation trend in the social media: Focus on the O1-S-O2-R model application

October 2010

  This paper explores political communication in the online social network space. This study was carried out to identify systematically, the factors affecting political participation on the internet as an activity by applying the "O1-S-O2-R model," designed to survey the study. The target was male and female adults who were equal to or over the age of 19. A total of 861 respondents were considered for...

Author(s): Kweon, Sang-Hee and Kim, Wi-Geun

The role of broadcast media in behaviour change and HIV/AIDS communication to the youth: A focus on Kenya’s music industry

August 2010

  HIV/AIDS is the greatest challenge that has faced the African continent in recent decades. The absence of a cure or vaccine for HIV/AIDS and the urgent need to reach people on the impact of this disease has resulted in the emphasis of mass education of populations, which incorporates the use of mass media. Education about HIV/AIDS has gone beyond awareness building to attitude and behaviour change. This paper...

Author(s): Nancy Gakahu

Beginning Filipino students’ attributions about oral communication anxiety

August 2010

  This study identified beginning student’s attributions about their oral communication anxieties. Results revealed an eight factor model explaining 69.11% of the total variance in the data.  The factors are expectation, training and experience, audience, self-worth, rejection, verbal fluency, preparation and previous unpleasant experience. These factors were the reasons given by beginning Filipino...

Author(s): Carmencita P. Del Villar

Impact of violent images in Chutti television

July 2010

  The paper presents the impact of violent images in Chutti TV on children. Chutti TV is a Tamil channel which has wide viewership among children in the state of Tamil Nadu in India. It examines the relationship between exposure to absorption of violent images and its understanding among children. It also concludes that, it is hard to find appropriate relationship between depiction of violent images and violent...

Author(s): S. Hemamalini, I. Arul Aram and Premalatha Rajan

Religious identity and mass media: The situation of women in Iranian cinema following the Islamic revolution

July 2010

  Mass media has had a significant role in today's Iranian society. The presence of active artists and their features is also very important in this era. Presently, the presence of women as actresses or film producers has been a significant factor in the Iranian cinema. Throughout the pre-revolution era, cinema had treated women more like objects or commodities and because of this, they disappeared from...

Author(s): Mehri Bahar

Language and health communication strategies towards effective public health communication programmes in Nigeria

May 2010

  Nigeria, as the most populous country in Africa, always receives the collaborative supports from international donors, government agencies and organizations for its public health communication programmes. Many positive results have followed such programmes in almost all fields of public health practices such as family planning, HIV/AIDS and others. This paper discusses some problems of Nigerian health...

Author(s): Amuseghan Sunday Adejimola, G. O. Ayenigbara and Orimogunje Tunde

Mass communication: Trends, traits and theories

May 2010

  Mass communication is a term used in a variety of ways, which despite the potential for confusion, is usually clear from the context. “Mass Communication” is often used incorrectly to refer to the dissemination of entertainment, arts, information and messages by television, radio, newspapers, magazines, movies, recorded music and associated media. This general use of the term is only appropriate...

Author(s): Banerjee Debanjan

Optimization models for minimizing congestion in Global System for Mobile Communications (GSM) in Nigeria

May 2010

  Global system for mobile communications (GSM) is a digital cellular radio network that uses more advanced technology and handles more subscribers than the analog cellular network due to the use of Time Division Multiple Access to divide the channel in time. It offers high quality voice communication and low bandwidth (96 kb/sec) data connections for fax and Short Message Service (SMS). Data connection...

Author(s): Kuboye Bamidele Moses

Performance characteristics of high speed laser diodes under thermal-irradiated operating conditions

May 2010

  In the present paper, under thermal-irradiated operating conditions, the performance characteristics of high speed laser diodes (based on Vertical Cavity Surface Emitting Laser (VCSELs)) are deeply and parametrically investigated. The processed characteristics are: the harmonic response transfer function, the resonance frequency, 3-dB bandwidth and the rise time. These diodes affect the transmitted bit-rate...

Author(s): Abd El-Naser A. Mohammed, Mohamed M. S. El-Halawany, Gaber E. M. El-Abyad and Mohammed S. F. Tabbour

The impact of African traditional dance: Orósùn example

May 2010

  Orósùn in Ìdànrè, is observed to be a special traditional festival in Ondo State, Nigeria, which annually brings about positive changes in the lives of the people.The festival, which is richly endowed with dance and multifarious entertainment nuances largely, attracts people of various tones and shades because of its positive impact on them and the society at large on...

Author(s): Adesina Adegbite

Preliminary validity data on a new matching tool to combat hyperpersonal communication in online dating

April 2010

  Singles often use compatibility tests of unknown validity to minimize the limitations of hyperpersonal communication inherent to online interactions. Thus, we conducted an online study to test a new matching system called MatchMatrix, which operates as an oracle in predicting friendship and lovers compatibility based on an analysis of birth dates. Indices positively correlated with scores on the Relationship...

Author(s): James Houran and Rense Lange

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