African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6691

Full Length Research Paper

The effect of demographic factors (in floriculture) in acquiring ornamental plants marketing as a profession

Ehlinaz TORUN
Department of Agricultural Administration and Marketing, University of Kocaeli, Kocaeli, Turkey.
Email: [email protected]

  •  Accepted: 28 September 2011
  •  Published: 26 November 2011



There are several factors in acquiring a profession in the present day, that is, in the late 20th century and beginning of 21st century. The most important of these factors are demographic factors. Of those demographic factors, the characteristics such as gender, education level, income level and age are effective. Therefore, people prefer jobs suitable to their own socio-economic structures and gender when they begin to work. In this study, the demographic factors, the effects of gender, age, education level and income level on acquiring floriculture profession were investigated. The results obtained from the field study entitled the effect of demographic factors in the profession of ornamental plants marketing (floriculture) are quite impressive. In the survey conducted in the different points of the provinces Istanbul and Kocaeli, randomly selected 50 subjects were taken as sample and the data were analyzed by SPSS 16.0 program by using several statistical methods. 51 of the subjects were female and 99 were male. This situation shows that masculine station comes to the forefront in floriculture as it does in every profession. Mostly middle-aged or elder people do this profession. Additionally, education is also known as effective in acquiring a profession. However, there may be no need for education for some jobs. It was seen that 54 of the subjects were graduates of primary school, 60 of them were graduates of secondary school, 30 of high school and 6 of universities. This study indicated that people who are graduates of primary and secondary school were more in ornamental plants marketing (in floriculture) and education was not important for the profession of floriculture.


Key words: Floriculture, marketing, occupational gender, socio-economic structure.