Since the era of the monetary economy, monetary resources became a mandatory asset to cover various needs. Regarding the family farms, their needs can be grouped into two main categories: the needs as a family and those as a production unit. In Madagascar, for family farms, generating monetary resources remains a challenge due to various difficulties to link the agricultural outputs to the market. However, family farms still spend to meet their various needs. Thus, this paper intends to understand the influence of the expenditures of family farms on their marketing performance. Data collected from 377 family farms in the Rural Municipality of Ambano have been then analyzed through a general perspective and a specific one. The general perspective helps to conclude that the expenditures for the household negatively affect the sales performance of family farms; while the expenditures for the farm positively influence the sales rate. The sampled family farms have been clustered in three Classes according to their sales performance to get the specific perspective which helped to find that the expenditures for the household does not depend on the sales rate; while the expenditures for the farm and the sales rate fluctuate reciprocally.
Keywords: expenditures, family farms, performance, sales, Madagascar