Cheap poultry imports are detrimental to the growth of the poultry industry in Ghana since they threaten the livelihoods of about 400,000 people involved in the local poultry value chain. This study attempts to identify factors that affect the demand for imported broiler chicken among low-income households in Ghana apart from price. Both Primary and Secondary data were used for analysis. The study employed the linear Ordinary Least Square (OLS) multiple regression method. The effect of age, sex and household size had no significant effect on monthly consumption of imported boiler chicken but the effect of education was positive indicating the importance of education in assigning nutritional benefits to the consumption of broiler. The Government of Ghana should pursue import substitution policy to help reduce the high cost of production in the local poultry industry to create employment since imported broiler has no special features compared to the locally produced broiler.
Keywords: Broiler, Poultry industry, Cheap imports Import substitution