African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

A comparative analysis of web-based corporate mission statements

Eyyup Akbulut1 and Yavuz Bayram2*
  1Department of Public Relations and Advertisement, Faculty of Communication, Ege University, Izmir, Turkey. 2Department of Journalism, Faculty of Communication, Ege University, Izmir, Turkey.
Email: [email protected]

  •  Accepted: 22 December 2010
  •  Published: 07 October 2011



This study aims to identify the nature of the mission statements of the largest companies in Turkey and around the world and to analyse these statements in a comparative fashion. To that end the web-based mission statements of companies have been examined according to a content analysis method with three distinct criteria, which are used frequently in the literature. In order to determine whether there is a difference in the nature of the mission statements according to where the companies are located, independent groups t-test has been applied. As a result of this study it has been determined that all the companies utilize relatively qualified mission statements and that there is no significant difference between them.           


Key words: Mission statements, stakeholders, websites.