Abstract

This study aims to identify the nature of the mission statements of the largest companies in Turkey and around the world and to analyse these statements in a comparative fashion. To that end the web-based mission statements of companies have been examined according to a content analysis method with three distinct criteria, which are used frequently in the literature. In order to determine whether there is a difference in the nature of the mission statements according to where the companies are located, independent groups t-test has been applied. As a result of this study it has been determined that all the companies utilize relatively qualified mission statements and that there is no significant difference between them.           

Key words: Mission statements, stakeholders, websites.