African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4150

Full Length Research Paper

Social capital in Brazilian wine industry networks

Janaina Macke1*, Denise Genari2 and Kadígia Faccin3
1Graduate Program in Business Administration, University of Caxias do Sul (UCS), Caxias do Sul, Brazil. 2Faculty Cenecista of Bento Gonçalves (FACEBG), Brazil. 3Faculty of Serra Gaúcha (FSG) and Faculty Cenecista of Bento Gonçalves (FACEBG), Brazil.
Email: [email protected]

  •  Accepted: 06 February 2012
  •  Published: 16 May 2012

Abstract

The aim of this study is to analyze the role of social capital in the conversion of collaboration in a productive force and, consequently, the improvement of competitiveness of two Brazilian wine industry networks: Aprovale and Aprobelo. In a previous study, we concluded that there were statistical significant differences between social capital and competitiveness dimensions. In other words, this means that both levels of social capital and competitiveness differ significantly from one network to another. In this paper, we sought to analyze the results found in the quantitative phase in a qualitative-descriptive way. The main results pointed out that, despite economic, human and intellectual difficulties, a network can raise significant levels of social capital, since the network has shared goals and values.

Key words: Social capital, competitiveness, survey, wine industry networks, Brazil.