African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4196

Full Length Research Paper

The “custen model”: How experiential it is from the Ghanaian higher education spectrum

Affran S.
  • Affran S.
  • School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia. Department of Marketing, Procurement and Supply Chain Management, University of Education, Winneba, Ghana.
  • Google Scholar
Gyamfi E. N
  • Gyamfi E. N
  • Department of Accounting and Finance, Ghana Institute of Management and Public Administration Accra, Ghana. School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia.
  • Google Scholar
Odonkor S.
  • Odonkor S.
  • Department of Development Policy, Ghana Institute of Management and Public Administration Accra, Ghana. School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia.
  • Google Scholar


  •  Received: 17 August 2021
  •  Accepted: 11 December 2021
  •  Published: 31 December 2021

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