November 2017

The influence of employee demographic factors on job satisfaction: A case study of Segen Construction Company, Eritrea

The purpose of the study was to examine the relationship between demographic factors and job satisfaction at Segen Construction Company (SCC), Eritrea, using Minnesota Satisfaction Questionnaire (MSQ on a five-point Likert scale). The survey was conducted in June 2017, and covered 68 employees of SCC at the headquarters in Asmara. Regression analyses on the influence of demographic factors on job satisfaction revealed...

Author(s): Tadesse Beyene and Muriithi Gituma

November 2017

The role of management accounting in family business succession

Family business succession is considered inherent to family businesses and represents a critical process that is generally characterised by resistance to change. This study aims to investigate the role of management accounting systems (MASs) in family business succession, in order to understand how changes in MASs during the succession across different family generations can help the succession process itself,...

Author(s): Marco Bisogno and Giovanni Vaia

November 2017

An empirical study of consumers’ emotional reaction on brand collaboration

The study aims to examine customers’ emotional reaction to brand collaboration, taking into consideration the possible combination of different brand equities using three experiments. Mobile phone is selected as the hypothetical product. Samsung is selected as the brand with the highest awareness in the mobile manufacture category whereas Burberry is selected as the brand with the highest awareness in the fashion...

Author(s): Jianrong Hou, Xiaofeng Zhao and Yingkui  Li