September 2011
Foreword: International Conference of Organizational Innovation (Conference Date: 4th to 6th August, 2010)
September 2011
Effects of social capital structure on organizational learning
With the approach of knowledge economy times and international management of businesses, businesses have to emphasize the accumulation of social capital structure to cope with the rapidly changed technologies and industrial environments so that more competitive advantages can be brought into organizations. In the period of businesses emphasizing the long-term development and organizational learning, with the constant...
September 2011
New product development team practices, market orientation and customer knowledge development
The ability to develop and understand customer new product preferences in response to changing market trends is shown as a key to new product success. Given the significance of developing customer preferences and the increasing use of cross-functional teams in new product development process, the authors examine how the new product team practices impact customer knowledge development by proposing and testing a...
September 2011
Using Data Envelopment Analysis (DEA) to the efficiency evaluation and improvement of a Taiwanese commercial bank
Performance evaluation is one of the most serious concerns for managers, since it can be used as a reference in decision making with regard to such issues as budget distribution and performance bonuses. Data Envelopment Analysis (DEA) is a widely utilized methodology for the performance evaluation of a group of business units, and it generally classifies many business units as efficient, since it is based on the...
September 2011
Study on the industry internationalization of Taiwanese opera
The study used the Analytic Hierarchy Process (AHP) to evaluate the priority of the key success factors in the internationalization of cultural creative industry, with Taiwanese Opera (Ge Zai Xi) as example. There were three levels developed in the study. The AHP was applied to confirm the verbal judgments ranking of the evaluative factors in each level. Level 1 was the key success factor in the internationalization of...
September 2011
A study on the relationship between the brand image and customer satisfaction in the catering businesses
Facing with keenly competitive environment and vigorous change, sparing no efforts to keep customers has become the objectives of competition and the rare resources for catering businesses. Through service innovation, catering businesses gain the most trust of customers, win the extensive support of the society, and set up the brand image completely to acquire customers’ satisfaction and loyalty, as well as treat...
September 2011
The study of green product design and development by applying TRIZ innovation principles
In order to comply with both the present situation and the trend of environmental protection, the Green Design principles should be applied to make products endowed with life and value of existence, when developing the new products. Affected by the convenience of transportation and the promotion of national income, it has become a fashion for Chinese people traveling abroad. Therefore, there should be a business...
September 2011
Identifying the relationships among Guanxi, political climate and power bases—Evidence from Taiwan
Although Guanxi, political climate, and power are common business practices in the workplace, the popularity in research has yet to be intensified. This study aims to explore the effects of Guanxi, political climate, and power bases and the moderating effects of political climate. Questionnaires were issued to workers across service and manufacturing industries and 1099 valid responses were collected. The results from...
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