African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

Table of Content: January 2022; 16(1)

January 2022

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

From 1992 on the K-Pop culture has spread from South Korea all over the world and Thailand is no exception. The objective of this study was to analyze the variables that influence purchasing intentions of K-Pop fans in Thailand in terms of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty. The four hundred thirty-one Thai respondents provided great insights into the purchasing...

Author(s): Adisak Suvittawat

January 2022

Family CEO and company performance during the COVID-19 crisis: The case of Cameroon

This study analyses the resilience of family businesses in a developing country like Cameroon during the covid-19 crisis by applying measures of association, regression analysis, and comparison tests to data collected by administering a questionnaire on a panel of 280 companies of which 196 are family businesses and 84 non-family businesses. The results show that throughout the pandemic period, family companies are more...

Author(s): Léopold Djoutsa Wamba

January 2022

Organizational transformations through business technology solutions: from the perspective of Science, Technology, and Society (STS)

Nowadays, organizations benefit from new technologies because they improve their efficiency and their performance. These technologies are themselves developed within organizations in the form of business solutions in a perspective of transformation and innovation. This paper highlights obvious strategic and operational tools and to demonstrate the cohesion of the evolution of science and technology in society. Whether...

Author(s): Kuekam Ernest