June 2008

The impact of tourism on the consumption environment: Coping and potential praxis in Malindi, Kenya

  This paper examines the impact of tourism on the consumption environment of residents of Malindi, Kenya. Since the positive impacts of tourism are fairly well known, our study focuses on socio-cultural and environmental impacts. Our research shows that there have been some changes to the structure of what is available for residents to consume in Malindi.  Second, there is duality of existence on the part...

Author(s):   L. Wakiuru Wamwara-Mbugua and T. Bettina Cornwell      

June 2008

Product placement: Exploring effects of product usage by principal actors

  The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer attitudes towards prominent product placements and the principal actor using the brand in the film or broadcast programme. Product placements are seen as a subtle means of advertising...

Author(s):   D. L. R. Van der Waldt, V. Nunes and J. Stroebel