African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4154

Full Length Research Paper

The “custen model”: How experiential it is from the Ghanaian higher education spectrum

Affran S.
  • Affran S.
  • School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia. Department of Marketing, Procurement and Supply Chain Management, University of Education, Winneba, Ghana.
  • Google Scholar
Gyamfi E. N
  • Gyamfi E. N
  • Department of Accounting and Finance, Ghana Institute of Management and Public Administration Accra, Ghana. School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia.
  • Google Scholar
Odonkor S.
  • Odonkor S.
  • Department of Development Policy, Ghana Institute of Management and Public Administration Accra, Ghana. School of Environment and Tourism, Livingstone International University of Tourism Excellence and Business Management, Zambia.
  • Google Scholar


  •  Received: 17 August 2021
  •  Accepted: 11 December 2021
  •  Published: 31 December 2021

How to cite this article

APA /
Affran, S., Gyamfi, E. N., & Odonkor, S. (2021). The “custen model”: How experiential it is from the Ghanaian higher education spectrum. African Journal of Business Management, 15(12), 318-325.
Chicago /
Affran S., Gyamfi E. N, and Odonkor S.,. "The “custen model”: How experiential it is from the Ghanaian higher education spectrum." African Journal of Business Management 15, no. 12 (2021): 318-325.
MLA /
Affran S., et al. "The “custen model”: How experiential it is from the Ghanaian higher education spectrum." African Journal of Business Management 15.12 (2021): 318-325.