African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Full Length Research Paper

Livestock marketing: Local belief and clan conflicts in focus

Hussien Yimam*
  • Hussien Yimam*
  • Management Department, Faculty of Business and Economics, Addis Ababa University, P.O. Box 1176, Addis Ababa University, Ethiopia.
  • Google Scholar
Mohammed Ahmed
  • Mohammed Ahmed
  • Management Department, College of Business and Economics, Debre Berhan University, P.O. Box 445, Debre Berhan University, Ethiopia.
  • Google Scholar
Said Mohammed
  • Said Mohammed
  • Biology Department, College of Natural and Computational Sciences, Debre Berhan University, Debre Berhan University, Ethiopia.
  • Google Scholar

  •  Received: 15 March 2015
  •  Accepted: 16 July 2015
  •  Published: 31 January 2017


The major objective of this research was to unveil the challenges of domestic livestock marketing in the pastoralist are of Awash Fentale wereda in due emphasis of local beliefs and clan conflicts.  To address this issue, qualitative research approach was employed. In order to secure dependable and reliable data, interviews, focus group discussions, and participatory observation were conducted. The study depicted that livestock marketing was profoundly affected by the local beliefs/culture of the pastoralist that is, holding large number of live animals as a status of symbol. Donkey was not considered as valuable assets. Offering this live animal to the market is also considered as shameful practice. Connected with culture, young men were getting involved in the raiding of live animals of other clan so as to get social recognition or for the sake of revenging their counter parts. The occurrence of clan conflicts affected the movement of pastoralist to the market place as well as in search of water and rangelands, though it was happing infrequently. Finally, the frequently occurring intra clan disputes affected the supply of live animals to the market, the free flow of marketing information between and among the community members, limit the scope of markets, among other things.

Key words: Clan Conflict, Local belief, Livestock, Marketing