The use of psychoactive substances (legal and illegal) and the development of new addictive behaviours are increasing sharply among young people and adolescents in the educational community. Given that the use of social marketing techniques confronts the educational community with the challenges of preventing addiction among young people and adolescents in the educational environment, the aim of this article is to understand the social marketing techniques implemented by the educational community in Yaoundé and Garoua to boost addiction prevention in the educational environment. On the basis of a multi-site case study involving 18 members of the Yaoundé and Garoua educational communities working in different sectors, we show that, from the point of view of addiction prevention within the educational community, a number of social marketing techniques such as awareness-raising, scientific programmes and activities, the involvement of pupils' parents, education by peer educators and the use of disciplinary councils can emerge and become real remedies in the prevention of addictions within the educational community of Yaoundé and Garoua.

Keywords: social marketing, prevention addiction, educational community, Yaoundé-Garoua.