African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

Full Length Research Paper

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Zayed Aly Mahmoud
  • Zayed Aly Mahmoud
  • Maastricht School of Management, Egypt
  • Google Scholar
Hamed Shamma
  • Hamed Shamma
  • Department of Management, School of Business, Economics and Communication, The American University in Cairo, Cairo, Egypt
  • Google Scholar


  •  Received: 31 October 2014
  •  Accepted: 29 December 2014
  •  Published: 31 January 2015

References

Al Bawaba Business (2010). Forty percent of Egyptian consumers rely on advice of friends, family, survey says. [Online].

View

 

Bailey R, Ball S (2006). An exploration of the meanings of hotel brand equity. The Service Industries J, 26(1):15–38.
Crossref

 

Barnett M, Jermier J, Lafferty B (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9(1):26-38. Available at:http://dx.doi.org/10.1057/palgrave.crr.1550012
Crossref

 

Bergh DD, Ketchen Jr. DJ, Boyd BK, Bergh J (2010) . ' New frontiers of the reputation performance relationship: Insights from multiple theories ', J. Manage., 36(3) : 620 – 632.
Crossref

 

Chang HH, Liu YM (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries J, 29(12):1687-1706.
Crossref

 

Dalton J, Croft S (2003). Managing Corporate Reputation: The New Currency. London: Thorogood.

 

Davies G, Chun R (2002). Gaps between the internal & external perceptions of corporate brand. Corporate Reputation Review, 5(2/3):144–158.
Crossref

 

Davies G, Chun R, daSilva R, Roper S (2003). Corporate Reputation and Competitiveness. London: Routledge.
Crossref

 

Deephouse DL (2000). ' Media reputation as a strategic resource: An integration of mass communication and resource-based theories ', J Manage., 26(6):1091 – 1112 .
Crossref

 

Field A (2005). Discovering Statistics using SPSS. 2nd ed. London: Sage

 

Fombrum CJ (1996). Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.

 

Fombrum CJ, Van Riel CBM (2004). Fame and Fortune: How Successful Companies Build Winning Reputation, Pearson Education, New Jersey

 

Gopi K, Arasu R (2012). Consumer Preferences Towards Soft Drinks in Dharmapuri – A Factor Analysis Evidence. Namex Int. J Manage. Res., 2 (1):39-47.

 

Groenland E (2002). Qualitative research to validate the RQ dimensions. Corporate Reputation Review 4(4): 308–315
Crossref

 

Helm S (2007). One reputation or many? Comparing stakeholders' perceptions of corporate reputation. Corporate communications: An int. J, 12(3):238-254.

 

Hinton PR, Brownlow C, McMurray I, Cozens B (2004). SPSS explained. East Sussex, England: Routledge Inc.

 

Lewellyn PG (2002). ' Corporate reputation: Focusing the Zeitgeist ', Business and Society, 41(4):446 – 455.
Crossref

 

Mahon JF (2002). Corporate reputation: A research agenda using strategy and stakeholder literature, Business and Society, 41(4) :415 – 445 .
Crossref

 

Marchiori E, Inverseni A, Cantoni L, Dedekind C, (2010). Towards a Tourism Destination Reputation Model. A first step. Webatelier.net, [Online].

View

 

Michael T, Nedunchezhian VR, (2012). Impact of Media on Consumers' Brand Preference – A Study on Carbonated Beverage Market with Reference to Coca-Cola. European J Soc. Sci., 29(2):233-243.

 

Nielsen AC (2011). Egypt Carbonated Soft Drinks and Bottled Water Retail Audit: Dec 2011. Egypt.

 

Paracha AJ, Waqas M, Khan AR, Ahmad S (2012). Consumer Preferences Coca-Cola versus Pepsi-Cola. Glob. J Manage. Bus. Res., 12 (12):7-10

 

Ponzi LJ, Fombrum CJ, Gardberg AN (2011). RepTrak ™ ™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation. Corporate Reputation Review, 14(1):15-35.
Crossref

 

Reputation Institute (2012). The 2012 RepTrak 100-Global Report. Reputation Institute.

View

 

Sekaran U, (2003). Research Methods for Business: A Skill Building Approach. 4th Ed. United States of America: John Wiley & Sons Inc.

 

Shamma H (2012). Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications. Int. J Bus. Manage., 7(16):151-169.
Crossref

 

Shamma H, Hassan S (2009). Customer and Non Customer Perspectives for Examining Corporate Reputation. J. Prod. Brand Manage., 18(5):326-337.
Crossref

 

Singh J, Ehrenberg A, Goodhart G (2008). Measuring customer loyalty to product variants, Int. J Mark. Res., 50(4):513-530.

 

Vindaver-Cohen D (2007). Reputation beyond the Rankings: A Conceptual Framework for Business School Research. Corporate Reputation Review, 10: 278-304.
Crossref

 

Walker K (2010). A Systemic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12(4):357-387.
Crossref

 

Walsh G, Beatty S (2007). Customer-based corporate reputation of a service firm: scale development and validation. J Acad. of Mark. Sci., 35:127-145
Crossref

 

Wang K, Smith M (2008). Does Brand Management of Corporate Reputation Translate into Higher Market Value? (Abstract). [Online] Available: http://papers.ssrn.com/so13papers.cfm? Abstract _id=1135331 (January 10, 2013)

 

Wartick S (2002) . ' Measuring corporate reputation: Definition and data ', Business and Society, 41(4):371 – 392 .
Crossref