African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

Full Length Research Paper

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Zayed Aly Mahmoud
  • Zayed Aly Mahmoud
  • Maastricht School of Management, Egypt
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Hamed Shamma
  • Hamed Shamma
  • Department of Management, School of Business, Economics and Communication, The American University in Cairo, Cairo, Egypt
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  •  Received: 31 October 2014
  •  Accepted: 29 December 2014
  •  Published: 31 January 2015

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