African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Table of Content: January 2011; 3(1)

January 2011

An analysis on the customer loyalty in telecom sector: Special reference to Bharath Sanchar Nigam limited, India

  The rationale of this paper is to explore the factors that influence customer loyalty of BSNL mobile customers. The samples were collected from 100 consumers who have BSNL mobile services in Jaipur city. BSNL being the pioneer in mobile sector still have a strong customer base, but over the past few years a steady thinning is happening in the customer base. The paper investigates the reasons behind the hard...

Author(s): Jessy John

January 2011

Impediments to barter trading: Analysis of practitioners and non-practitioners perceptions

  This paper imperially investigates impediments to barter trading in domestic market environment using a sample of firms from the media industry in South Africa. Data was collected from a total of 70 firms, 61 of whom indicated that they practiced barter trade while 9 were non-practitioners. A structured questionnaire was the main instrument used to collect the data. The questionnaire was designed after a...

Author(s): Mercy Mpinganjira and Portia Oliver

January 2011

Do Botswana‘s restaurants meet customers ‘expectations?

  The purpose of this paper is to assess perceptions of service quality in Botswana’s restaurants. The methodology used was a survey employing modified SERVQUAL instrument to suit the Botswana environment. Perceptions of 166 diners on the quality of service were solicited. The major findings of the study were that Botswana‘s restaurants only meet customers’ expectations in the tangible areas;...

Author(s): Haretsebe Manwa