June 2009
Crop storage efficiency and market competitiveness: Case of groundnut and cowpea in Ghana
Using groundnut (Arachis hypogea) and cowpea (Vigna unguiculata), this study empirically demonstrated the correlation between crop storage and economic competitiveness of producers, captured from the degree of market integration and producer shares of the prices paid by consumers, among others. Secondary data covering 1963–1997 were used and complemented with primary data. Results from analysis of...
June 2009
Product development and organizational performance
Product development is an important element of the marketing arsenal of any organization. Unfortunately many firms do not seem to realize it. Consequently, they develop strong arteries to innovation which rubs their performance really rough. This study, therefore, examined product development and corporate performance in the Nigerian brewing industry. Data were gathered from 32 officials drawn from marketing,...
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