African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Customer base management in a prepaid mobile market: Usage risk and usage opportunity model

Adeolu O. Dairo
  • Adeolu O. Dairo
  • Etisalat Nigeria, Lagos, Nigeria.
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  •  Received: 30 January 2015
  •  Accepted: 19 March 2015
  •  Published: 31 March 2015

How to cite this article

APA /
Dairo, A. O. (2015). Customer base management in a prepaid mobile market: Usage risk and usage opportunity model. African Journal of Marketing Management, 7(3), 42-51.
Chicago /
Adeolu O. Dairo. "Customer base management in a prepaid mobile market: Usage risk and usage opportunity model." African Journal of Marketing Management 7, no. 3 (2015): 42-51.
MLA /
Adeolu O. Dairo. "Customer base management in a prepaid mobile market: Usage risk and usage opportunity model." African Journal of Marketing Management 7.3 (2015): 42-51.
DOI /
https://doi.org/10.5897/AJMM2015.0445
URL /
https://ftp.academicjournals.org/journal/AJMM/article-abstract/D4A84F252015

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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