The emergence of neo-liberalism as a hegemonic ideological doctrine followed both the awkwardness of social democracy and the demise of communism, during the 1970s and 1990s. The main objective of neo-liberalism was to achieve socioeconomic development and political stability; using its unique instruments of liberalization, deregulation and privatization policies. To achieve these objectives, ideological indoctrination was the entire agenda of neoliberalism. Those who are baptized by this ideology, orchestrated neoliberalism as alpha and omega as well as the holy water needed to cure all human beings from socioeconomic and political disaster. Unfortunately, it became a cause of catastrophe instead of panacea since its advent time. From 1990 to 2000, neoliberalism recorded its first socioeconomic and political crises and failed at it; thus, other alternatives have emerged. After 2010 western’s climax crises, neo-liberalism shifted to a new dogma of neo-populism. Consequently, this paper explores the concept and ideological hegemony of neoliberalism and how neo-populism became a reaction of neoliberalism. The study examines the ideological paradox and its crises and demonstrates how it became an end and new beginnings.
Key words: Neoliberalism, neopopulism, world-crises, end-of-history, new-alternatives, Fukuyama.
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