Abstract

The aim of this research is to point out the underlying reasons about the lack of motivation at academic activities concerning Attribution Theory. Attribution Theory trys to understand how the people answer ‘why’ question and how they do casual explanations. This research is a qualitative based research. It is used the phenomenological design. The subject, one undergraduate student, for the study was selected via critical case study method. The data was gathered with the use of one-on-one interviews. The data analysis is done by the four stages. The first stage, the verbal interview conversation is decoded and the despose in writing is read from begining to end. At the second stage, the static themes and literals are determined. For the third stage, the analysis is shown at the chart. And at the last stage, the main experience is put forward. The results of the data analysis revealed that the main reasons for the lack of motivation for undergraduate students were weakness of willpower, lack of ambition and purpose, a feeling of pessimizim for the future, reluctance of faculty members, and lack of motivating activities.

Key words: Attribution theory, fenomenology, critical case study, motivation