Abstract

This study examines socio-economic influence of Shari’ah on Muslim consumers’ motives and perception in Zamfara State, Nigeria. Primary and secondary data were utilized for the study. The primary data were collected through questionnaires administered on three hundred and eighty seven respondents comprising two hundred and eighty two male and one hundred and five female drawn from three local government areas of Zamfara State: Tsafe (129), Bungudu (129) and Gusau (129). The multistage sampling technique involving statistical random selected process was used in selecting three villages from each local government area. Three wards were randomly selected from each LGA. Forty-three households were randomly selected from the three wards in each of the three LGAs. Descriptive and inferential statistical tools were employed in the data analysis. The result of the analysis showed that positive correlation exists between socio-economic rules and regulations of Shari’ah and perception ability of the consumer and consumer motives. Shari’ah as a way of life has significant relationship with consumer behaviour.

Key words:    Muslims, Shari’ah, consumers, motives, perception, consumer behaviour.