Since the primitive era, mankind is facing repeated crises and wars at increasing levels. One of the main reason might be a continuous misunderstanding of the leaders’ activities and goals. For instance the 2007 Global Financial Crisis was the result of high risk lending, failure of regulators, inflated credit rating and investment bank abuses. Hopefully, contemporary researches focus on the behaviors that constitute effective leadership. Accordingly, this article suggests a new model called “Genuine Leadership”. This approach of leadership is supposed to be an antidote to crisis arising in a western context. The suggested model is based on three main components: Leader’s activities, Leaders’ tool box and Leaders’ universal goal.
Key words: Crisis management, leadership styles, transformational, transactional, servant, spiritual, authentic.
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