Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 232

Full Length Research Paper

Experiencing creative self-efficacy: A case study approach to understand creativity in blogging

Daniel H. Abbott
Blink Interactive, Inc. 1008 Western Ave. Suite 404, Seattle, WA 98104r. U.S.A
Email: [email protected]

  •  Accepted: 13 August 2010
  •  Published: 31 October 2010



In the sixty years of the modern study of creativity, numerous approaches have been used to examine motivation in the light of being creative. One of these approaches, creative self-efficacy, has expanded from just three papers twenty years ago to a vibrant subfield of creativity research. However, many studies do not differentiate between self-efficacy for creative thinking and self-efficacy for creative performance. Therefore, a qualitative study is used to examine the dimensions of creative self-efficacy among bloggers. A case study with theoretical sampling is used to develop understanding of creative self-efficacy. Four co-authors of a popular blog were interviewed and the transcripts were then coded to examine major themes. Four of these themes relating to creativity and self-efficacy are then examined in detail.


Key words: Creativity, creative thinking, creative performance, self-efficacy, creative self-efficacy, creative performance self-efficacy, creative thinking self-efficacy, case study.