Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

Full Length Research Paper

Patronage of farm radio as an agricultural knowledge source for farmers: Experiences from Ghana

Evans Antwi
  • Evans Antwi
  • Department of Agricultural Economics, Agribusiness and Extension, (KNUST-Kumasi), Ghana.
  • Google Scholar
Enoch Kwame Tham-Agyekum
  • Enoch Kwame Tham-Agyekum
  • Department of Agricultural Economics, Agribusiness and Extension, (KNUST-Kumasi), Ghana.
  • Google Scholar
Danley Colecraft Aidoo
  • Danley Colecraft Aidoo
  • Department of Agricultural Extension, (University of Ghana-Legon), Ghana.
  • Google Scholar
David Boansi
  • David Boansi
  • Department of Agricultural Economics, Agribusiness and Extension, (KNUST-Kumasi), Ghana.
  • Google Scholar
Ernest Laryea Okorley
  • Ernest Laryea Okorley
  • Department of Agricultural Economics and Extension, (University of Cape Coast- Cape Coast), Ghana.
  • Google Scholar


  •  Received: 09 November 2021
  •  Accepted: 20 January 2022
  •  Published: 31 January 2022

Abstract

Numerous studies have been conducted on farm radio programmes but there is limited information on farmers’ level of patronage, utilisation and satisfaction with the information obtained. This study aimed to fill this gap. The research was carried out in the Bosome Freho District of the Ashanti Region of Ghana with 400 farmers selected using the multi-stage sampling technique. Data were analysed using means, standard deviations, and the chi-square test of independence. Results show that the farmers highly patronized the farm radio programmes. Although farmers were satisfied with the farm radio programmes, their utilization of knowledge from the programmes was low. Patronage of farm radio programmes is associated with radio set ownership, educational level and age of farmer. The study recommends that farmers should be encouraged to own radio sets and continue to rely on farm radio programmes for agricultural information. The reasons behind the low utilisation of information from farm radio programmes and why patronage and satisfaction are high need to be researched further.

 

Key words: Agricultural knowledge source, farm radio, Ghana, listenership, patronage, satisfaction, utilisation.