Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 234

Full Length Research Paper

Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria

Mosopefoluwa Taiwo
  • Mosopefoluwa Taiwo
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
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Boluwatife Joy Jaiyesimi
  • Boluwatife Joy Jaiyesimi
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar
Eric Msughter Aondover
  • Eric Msughter Aondover
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar


  •  Received: 04 February 2024
  •  Accepted: 12 March 2024
  •  Published: 31 March 2024

Authors

Mosopefoluwa Taiwo
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.

Boluwatife Joy Jaiyesimi
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.

Eric Msughter Aondover
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.

Corresponding Author Email: [email protected]