Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 225

Full Length Research Paper

An exploration of the limitations of transmedia storytelling: Focusing on the entertainment and education sectors

Young-Sung Kwon
  • Young-Sung Kwon
  • Brain and Humanities Lab, Seoul National University, Chief Researcher, Sexyzoo Inc.Seoul, South Korea
  • Google Scholar
Daniel H. Byun
  • Daniel H. Byun
  • Department of Film, TV and Multimedia, Sungkyunkwan University, Seoul, South Korea.
  • Google Scholar

  •  Received: 24 January 2018
  •  Accepted: 03 April 2018
  •  Published: 30 April 2018


Alexander E, Regier E (2011). Speaking out on violence and social change: Transmedia storytelling with remotely situated women in Nepal and Canada. Canadian Theatre Rev. (148):38-42.


Baarspul MP (2012). Where transmedia storytelling goes wrong: A preliminary exploration of the issues with transmedia storytelling (Master's Thesis TFT). Retrieved from Utrecht University Repository.


Babbie E (2010). The basics of social research. London, UK: Cengage Learning.


Briggs A, Coleman M (2007). Research methods in educational leadership and management. London, UK: SAGE.


Buchanan D, Bryman A (2009). The SAGE handbook of organizational research methods. New York, NY: SAGE Publications Ltd.


Costa Sánchez CA (2014). Transmedia Storytelling, an ally of Corporate Communication:# Dropped by Heineken case study. Comunicación y Sociedad. 27(3).


Dowd T (2015). Transmedia: One story--many media. New York, NY: CRC Press.


Guest G, MacQueen K, Namey E (2011). Applied thematic analysis. New York, NY: SAGE Publications.


Hazboun S (2014). Challenges of transmedia storytelling (Master's Thesis) Retrieved from (Dalarna University).


Hesse-Biber S, Johnson R (2015). The Oxford handbook of multimethod and mixed methods research inquiry. New York, NY: Oxford University Press.


Jenkins H (2007). Transmedia storytelling 101. 



Jenkins H (2010). Transmedia storytelling and entertainment: An annotated syllabus. Continuum: J. Med. Cultu. Stud. 24(6):943-958.


Jenkins H (2011). Seven myths about transmedia storytelling debunked. Revista Fast Company 8(4).


Kalogeras S (2014). Transmedia storytelling and the new era of media convergence in higher education. New York, NY: Springer.


Kumar R (2010). Research methodology: A step-by-step guide for beginners. London, UK: SAGE.


Liamputtong P (2007). Reproduction, childbearing and motherhood: A cross-cultural perspective. New York, NY: Nova Publishers.


Lichtman M (2010). Qualitative research in education: A user's guide. London, UK: SAGE.


Moloney K (2014). Multimedia, crossmedia, transmedia…what's in a name? 



Nazuk A, Khan F, Munir J, Anwar S, Masooma RS, Azhar CU (2015). Use of digital storytelling as a teaching tool at National University of Science and Technology. Bull. Educ. Res. 37(1):1-16.


Palmer R, Hilton A, Fountaine T (2012). Black graduate education at historically black colleges and universities: Trends, experiences, and outcomes. Charlotte, NC: IAP.


Pietschmann D, Volkel S, Ohler P (2014). Transmedia critical. Int. J. Commun. 8:2259-2282.


Ray A (2012). The methodology of sampling and purposive sampling. Nymphenburger Str, Munich: GRIN Verlag.


Schensul J, LeCompte M (2013). Essential ethnographic methods: A mixed methods approach. New York, NY: Rowman Altamira.


Silverman D (2016). Qualitative research. London, UK: SAGE.


Takhar-Lail A (2014). Market research methodologies: Multi-method and qualitative approaches. Bedfordshire, UK: IGI Global.


Vogt W, Gardner D, Haeffele L (2012). When to use what research design. New York, NY: Guilford Press.


Waller V, Farquharson K, Dempsey D (2015). Qualitative social research: contemporary methods for the digital age. Sage.


Walther M (2014). Repatriation to France and Germany: A comparative study based on Bourdieu's Theory of Practice. New York, NY: Springer.


Weaver T (2012). Comics for film, games, and animation: using comics to construct your transmedia storyworld. Burlington, MA: Taylor & Francis.