Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 234

Full Length Research Paper

Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria

Mosopefoluwa Taiwo
  • Mosopefoluwa Taiwo
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar
Boluwatife Joy Jaiyesimi
  • Boluwatife Joy Jaiyesimi
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar
Eric Msughter Aondover
  • Eric Msughter Aondover
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar


  •  Received: 04 February 2024
  •  Accepted: 12 March 2024
  •  Published: 31 March 2024

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Aondover EM, Maradun LU, Yar'Adua SM (2022b). Mediatization of the Net and Internetization of the Print Media in Northern Nigeria. Unisia 40(2):335-356.
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Aondover PO, Aondover EM, Babele AM (2022a). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review 1(1):001-008.

 
 

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Fossen FM, Sorgner A (2021). Digitalization of work and entry into entrepreneurship. Journal of Business Research 12(5):548-563.
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Gabriel E (2023). At $6.4bn, Nollywood Ranks Second Fastest Growing Movie Industry Globally, Says Bank CEO. ThisDay. February 13, 2023.

 
 

Gaille B (2017). 46 Product Placement in Movies Statistics. BrandonGaille. Available at:

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Guidry M (2022). Product Placement History and Examples. Study.com. Available at:

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Lightfoot A (2022). Does Brand Product Placement In Films Work?.Latana. Available at:

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Malaj J (2022). Product Placement: Definition & Best Examples (In Movies, TV Shows, Music Videos & Video Games). MarketSplash. Available at:

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Mojaye EM Aondover EM (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research 14(1):100-106.
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Nguetsop ML, Amoro G, Zhiliang W, Igor-Mathieu I, Gondje-Dacka P (2016). An Applied Study on Brand Equity: Factors Affecting Brand Equity Case Study of Mtn Telecom Cameroon. European Journal of Business and Management 8(9):151-171.

 
 

Pahwa A (2023). What Is Brand Recall? - Importance, Measurement, & Strategy. FEEDOUGH.COM. Available at:

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Sophie HY (2022). Settling the sharp reconstruction thresholds of random graph matching. IEEE Transactions on Information Theory 68(8):5391-5417.
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Waio O (2017). Product Placement as A Marketing Tool. BRAND MINDS. Available at:

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