February 2011
Newspaper reportage and its effect towards promoting agricultural development in Nigeria
This study examined the coverage of agriculture between January and December (2007) in the Nigerian press. The method adopted was content analysis and 288 issues of 3 selected newspapers were analyzed; Guardian, Tribune and Punch. 5 research questions were raised and adequately substantiated on newspapers coverage of agricultural programs and development in Nigeria. The findings of the study however, revealed...
February 2011
The global and local influences in the portrayal of women’s roles: Content analysis of women’s magazines in China
This paper analyses the impact of the global and local forces in the portrayal of women’s roles in women’s magazine in China by examining the content of women’s magazines. Particular reference is given to the editorial content of both local and international magazines as the process of globalization influences magazines in China, and this influence has been traced in the changing depiction...
February 2011
Exploring the spiral of silence in the virtual world: lndividuals' willingness to express personal opinions in online versus offline settings
This study extends the understanding of the spiral of silence theory by taking into account the impact of new media on virtual behavior motivation. It explores individuals' willingness to express opinions online and offline and tests how the constructs proposed by the spiral of silence theory work in each setting. Results of a survey (N=503) suggests that when the likelihood of speaking out online...
February 2011
“I am not your fanâ€: The role of projection and identification processes in the depreciation of public sports figures
The image of sports figures has become an important issue for media and communication research. Nevertheless, even if several studies in the literature focus on the idea of stardom in sports, most of them concern athletes who are well-appreciated by their fans. Rare are the studies dealing with sports figures who are depreciated. This research demonstrates the strong influence of fans' ideal self-images...
February 2011
A clash of journalism and ownership: CNN’s movie coverage
The purpose of this study was to examine whether media conglomerates use their own media outlets to promote their media products. Specifically, CNN's coverage of movies was content analyzed to see differences based on the ownership. The findings suggest that CNN, a subsidiary of Time Warner, showed favoritism toward their parent company's movies. While CNN increased the amount of coverage of Time...
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