Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Table of Content: January-March 2022 ; 14(1)

January 2022

A comparison of American and Chinese college students' media use: The amount and origins of international news and entertainment

This study used a survey to explore American and Chinese college students’ self-reported consumptions of international media. Specifically, a comparison was made between American and Chinese participants in terms of the time spent per week on news and entertainment, respectively, the estimates of international versus domestic media, and the countries of origin of the international media. The results suggested that...

Author(s): Teri Terigele

January 2022

Patronage of farm radio as an agricultural knowledge source for farmers: Experiences from Ghana

Numerous studies have been conducted on farm radio programmes but there is limited information on farmers’ level of patronage, utilisation and satisfaction with the information obtained. This study aimed to fill this gap. The research was carried out in the Bosome Freho District of the Ashanti Region of Ghana with 400 farmers selected using the multi-stage sampling technique. Data were analysed using means,...

Author(s): Evans Antwi, Enoch Kwame Tham-Agyekum, Danley Colecraft Aidoo, David Boansi and Ernest Laryea Okorley

February 2022

Whose stream is this anyway? Exploring layers of viewer-integration in online participatory videos

Within this paper, we explore variants of user-integrating (live) videos as examples of collaborative practices in social media. We propose an empirically informed typology of layers of user-integration in terms of: (A) directness / ‘bodiliness’ of interaction, (B) Unfinishedness in the content at hand and (C) Productive tensions through streamer-audience-interactions. As an example of spontaneously emerging...

Author(s): Kevin Weller and Michael Holaschke

January 2022

The transformation of media economy paradigm based on time value and decentralization

As an important underlying structure of the Internet and economy, the media economics is undergoing structural changes. It is in urgent need of a more original and forward-looking academic vision and theoretical framework to refine its basic problems to study and solve more challenging practical problems in a larger picture. First, this study critically analyzes the current serious problems of media economics basic...

Author(s): Xiao Zhou, Liu Tang and Yin Yue