October 2020

Rural women's radio listening behavior and program preferences in SNNPRS, the case of Sidama and Gedeo Zones

The objective of the study was to identify rural women's radio program preferences and listening behaviours. Survey was used to gather information from 200 rural women selected through multistage sampling from Sidama and Gedeo Zones. Descriptive statistic such as frequency and percentage were used to present results. Moreover, association among the different variables was tested using correlation and multiple...

Author(s): Yohannes Shiferaw Jira  

October 2020

Well-received Chinese rhetorical strategies as identified in the public speeches and reports by Chinese leaders

Cross-cultural communication is inseparable from both oral and written communication. But effective language communication requires effective rhetorical strategies in terms of selecting the most effective means of persuasion to ensure its success. Aristotle defined rhetoric as “the art of identifying (and applying), in any given situation, the most likely means of persuasion.”  Naturally, to conduct...

Author(s): Pinfan Zhu