January 2013
The survey effect of relationship marketing strategies on customer loyalty: A case study of comparison between a private and government owned bank
The intensity of competition in markets and the importance of maintaining customers for organizations causes Banks to move towards creating and keeping long term relations with customers. According to researcher’s point of view, relationship-bound marketing is the most appropriate option for making this to take place. In this study, the impact of basis of relationship (RM) -bound marketing on customer...
January 2013
Role of marketing information system (MkIS) for the organizational culture and its effectiveness
In this paper, an attempt has been made to illustrate the role of marketing information system (MkIS) for organizational culture and its effectiveness. This study investigates the success factors of MkIS model. The study uses a survey analysis for 140 SMEs (Small and medium enterprise) of manufacturing sector of Punjab in India to understand the level of MkIS by firms. However, the development of MkIS depends...
January 2013
Interindividual-intergroup discontinuity effect based on harmonious management
Effect on interindividual-intergroup discontinuity means that groups are more competitive than individuals. This study uses matrix game and experimentation to integrate realistic conflict theory as well as social identity theory. It emphasizes that intergroup interaction is different from interindividual interaction. Compared with interindividual interaction, two sides in the game of group interaction are...
January 2013
Electricity market in the free contracting environment (ACL) by the sugar-energy sector in Brazil: Overview and analysis of threats and opportunities
In recent years, the Brazilian electricity market has gone through provision crises, due to: the greater increase in demand with regard to supplies, the lack of infrastructural investments and the concentration of the energy matrix in hydroelectricity, this scenario can be minimized by the bioelectricity coproduced based on sugar cane pulp. This research aimed to characterize bioelectricity commerce in a free...
January 2013
Does depositing money in bank impact economic growth? Evidence from Nigeria
The aim of this study is to examine the role of banks deposit money in the growth of Nigerian economy. The study was based on time series; data for the study were sourced from the Federal Bureau of Statistics, CBN statistical bulletin which covered 1974 to 2010. The co-integration and error correction model and structural analysis were used, both ADF and PP was adopted in testing for the unit root. At the end...
January 2013
The impact of commitment and job insecurity on openness to organizational change: The case of Nigerian Civil Aviation Industry
This study explored the influence of commitment and job insecurity as predictors of openness to organizational change. Using a cross-section survey design, 205 employees from aviation industries in Nigeria participated in the study (58% males and 42% females; mean age = 34.21 years, SD = 7.57). Majority of the participants (87%) had at least Bachelor degree or Higher Diploma. Data were collected using...
January 2013
Audit firm size and quality: Does audit firm size influence audit quality in the Libyan oil industry?
This study examines the relation between size of audit firm and audit quality, and the choice of accrual measures for a large sample of firms. In relation to the impact of different sizes of audit firms on audit quality, a clear majority of oil companies and audit firms agreed that Big Four firms are superior to their non-Big Four counterparts in all of the reputation issues presented to them, and that the...
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