African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Table of Content: December 2021; 15(12)

December 2021

The “custen model”: How experiential it is from the Ghanaian higher education spectrum

The research aims to propagate the “custen model” that suggests how the management of Ghanaian universities could retain qualified and knowledgeable students through its relationship officers. A survey design was engaged. A total of 500 respondents from selected universities in Ghana were used. Data were explored using smartPLS 3. The results revealed that the “Custen Model” that is customer...

Author(s): Affran S., Gyamfi E. N, and Odonkor S.,