March 2017

Application of data mining in telecommunication industry

This paper applied a data mining model in sales and marketing department of Telecommunication Industry (TI) in Nigeria.  The motivation behind the paper is as a result of competitive challenges facing most TI sales and marketing departments globally such as inability in gaining precise view of targeted data, inability to translate and formulate business question correctly and Problem of addressing data quality. The...

Author(s): U. F. Eze, C. J. Onwuegbuchulam, C. H. Ugwuishiwu and S. Diala