November 2015

Exploring people’s preferences on specific attributes of urban forests in Washington DC: A conjoint approach

The study uses conjoint analysis to determine the preferences of different groups of people on specific urban forest attributes such as plant variety, planting pattern, color variety and growth form. A year-long face-to-face survey was employed to collect data and conjoint analysis was conducted to estimate the relative importance of the attributes as well as the part-worth values of the specific levels under each...

Author(s): Rogelio Andrada II, Jinyang Deng and Kathryn Gazal