July 2011
Relevant factors for successful relationships between professional sporting organisations and their sponsors
Sports sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies aiming at commercial objectives through marketing communications. The emphasis on relationships is redefining the marketing domain. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor. The paper...
July 2011
An after-school exercise program improves fitness, and body composition in elementary school children
Reduced cardiovascular fitness (CVF) is a risk factor for obesity and cardiovascular disease. It has previously been shown that a school-based fitness curriculum can improve CVF, and other health indicators in middle school aged children. Whether an afterschool program improves CVF and other health markers in elementary-school children is unresolved. To determine whether an on-site afterschool-based...
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