Full Length Research Paper
This study was carried out to assess the impact of quality service on customers’ satisfaction and loyalty in some hotels in Tamale Metropolis, Ghana. A total of three hundred structured questionnaires were distributed to native and international tourists for the study. A self-employed form of survey was used to gather information from the respondents using service quality model. All the three hundred respondents answered the questions. Data were analyzed by using
Key words: Service quality, hotel industry, customer satisfaction, customer loyalty, hoteliers.
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