Abstract

Strategic orientations indicate organizational leanings and approach to competition and competitive behaviours focused at achieving competitive advantages. This study explores the impact of strategic orientation dimensions on corporate performance of agro-business industry. The study based on questionnaires administered to selected Agro-based firms in Lagos and Ogun utilized descriptive statistics, Pearson’s correlation to analyze the data obtained for the study. Results of data analysis showed that there exist positive relationship between strategic orientation dimensions and corporate performance. However, riskiness dimension was found not to correlate with financial and business dimensions of performance. The study recommend that the adoption of appropriate strategic orientation by agro-based firms to enhance their competitiveness and improve their overall operations.

Key words: Strategic orientation, strategic orientation dimensions, `corporate performance, Agro-based firms, Strategy