Full Length Research Paper
Authors
Gordon Otieno Ong’unya
Department of Marketing, Faculty of Humanities, Business and Management, Busoga University, Uganda.
John Baptist Kowa
School of Graduate Studies, Busoga University, Uganda.
Aziz Wakibi
Department of Marketing and Management, Makerere University Business School, Uganda.
Kassim Ssenyange
Department of Marketing and Management, Makerere University Business School, Uganda.
Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0