Full Length Research Paper
Authors
Marcelo de Santana Porte
1. University of Minho, Portugal. 2. University of Aveiro, Portugal.
Irina Saur-Amaral
Portuguese Institute of Marketing Administration (IPAM), Portugal. 2. University of Aveiro, Portugal.
Joaquim Carlos da Costa Pinho
University of Aveiro, Portugal. University of Aveiro, Portugal.
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