Fame versus no name: Gauging the impact of celebrities and non-celebrities endorsement on purchase

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Bhavesh Kumar J. Parmar
Department of Business Management, S.P. College of Engineering, Gujarat Technological University, India.
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Rajnikant P. Patel
G.H. Patel Postgraduate Institute of Business Management, Sardar Patel University, India.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Bhavesh Kumar J. Parmar
Department of Business Management, S.P. College of Engineering, Gujarat Technological University, India.

Rajnikant P. Patel
G.H. Patel Postgraduate Institute of Business Management, Sardar Patel University, India.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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