African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Article in Press

STRATEGIC PLANNING IMPACT on SERVICE INDUSTRIES: CASE OF Ethiopian Developmental Enterprises.

Yonas Zeleke Asegidew and Mamata Bhandar

  •  Received: 15 September 2023
  •  Accepted: 24 May 2024
This qualitative research study delves into the profound implications of strategic planning within the service industry, with a specific focus on service industries . The primary objective is to assess the significance attributed to strategic planning in the realm of industrial services. The overarching problem addressed is the extent to which service industries prioritize strategic planning, and its potential ramifications on organizational challenges such as elevated turnover rates, diminished job satisfaction, lack cluster employee engagement and performance, financial instability, customer discontent, erosion of corporate reputation, and even business closure. The findings underscore the imperative for further research into the innovations and adaptations that service industries have embraced to surmount post-pandemic organizational challenges. Additionally, it underscores the strategic role that business owners in the service industry can play in preparing for uncertain or unexpected events.

Keywords: Service industry, strategic planning , Developmental institute planning , Public Enterprises