African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

What motivates people to search online? Antecedences and comparisons among different buyers

Jin-Yi Yeh1, Wen-Shan Lin1*, Chun-Hsien Wang2 and Yen-Chu Hsu2
  1Department of Management Information Systems, National Chiayi University, Chiayi, 60054, No.580, Sin-Min Rd, Taiwan. 2Department of Bio-industry and Agribusiness Administration, National Chiayi University, Chiayi, 60054, No.580, Sin-Min Rd., Taiwan.
Email: [email protected]

  •  Accepted: 01 July 2010
  •  Published: 18 August 2010

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