African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Is Country branding a panacea or poison?

Virimai V. Mugobo1 and Wilfred I. Ukpere2*
1Faculty of Business, Cape Peninsula University of Technology (CPUT), Cape Town Campus P. O. Box 652 cape Town, 8000, South Africa. 2Department of Industrial Psychology and People Management, Faculty of Management, University of Johannesburg, South Africa.  
Email: [email protected], [email protected]

  •  Accepted: 14 June 2011
  •  Published: 30 September 2013

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