African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Influencing factors for platform firm’s price strategy: Take the bankcard platform as examples in China

Na Wang
  • Na Wang
  • School of Business, Hubei University, Hubei Wuhan 430062, China.
  • Google Scholar


  •  Received: 30 November 2022
  •  Accepted: 07 August 2023
  •  Published: 31 August 2023

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