The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province

Bahman Saeidi Pour; Kamran Nazari; Mostafa Emami

doi:10.5897/AJBM12.127

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province

Bahman Saeidi Pour1, Kamran Nazari2 and Mostafa Emami3*

1Department of Educational, Payam Noor University, Iran. 2Department of Business Management, Payam Noor University, Kermanshah, Iran. 3Young Researchers Club, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
Email: [email protected]

Article Number - 383FEAD20877
Vol.7(34), pp. 3272 - 3280 , September 2013
https://doi.org/10.5897/AJBM12.127

Accepted: 24 November 2012
Published: 14 September 2013

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