African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The impact of service quality on customer satisfaction and the moderating role of word-of-mouth

Kashif Mudassar, Shahbaz Talib, Shiquran Cheema and Muhammad Shahid Raza
University of Central Punjab Lahore, Pakistan.  
Email: [email protected]

  •  Accepted: 19 September 2012
  •  Published: 14 May 2013

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