Applying the theory of planned behavior to explore the independent travelers behavior

Chih-Yung Tsai

doi:10.5897/AJBM.9000096

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Applying the theory of planned behavior to explore the independent travelersâ€™ behavior

Chih-Yung Tsai*

Department of Business Administration, National Formosa University. Correspondence to: Dr. Chih-Yung Tsai. Address: No.64, Wunhua Rd., Huwei Township, Yunlin County 632, Taiwan (R.O.C.).
Email: [email protected]

Article Number - A8EEDBF21284
Vol.4(2), pp. 221-234 , February 2010
https://doi.org/10.5897/AJBM.9000096

Accepted: 29 December 2009
Published: 28 February 2010

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.