Re-branding of Zimbabwe to enhance sustainable tourism development: Panacea or Villain

Joram Ndlovu; Ernie Heath

doi:10.5897/AJBM.9000477

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Re-branding of Zimbabwe to enhance sustainable tourism development: Panacea or Villain

Joram Ndlovu1* and Ernie Heath2

1School of Social Sciences, University of KwaZulu-Natal, Howard Campus, Durban, South Africa. 2Department of Business Management, University of Pretoria, Pretoria, South Africa.
Email: [email protected]

Article Number - C416BCC28283
Vol.7(12), pp. 947-955 , March 2013
https://doi.org/10.5897/AJBM.9000477

Accepted: 11 March 2013
Published: 31 March 2013

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